Retention as a Product Feature
Retention is a feature, not a report.
If you only ‘look at retention’ after launch, you’re already in trouble. Retention has to be designed, engineered, and messaged into the product. Otherwise users in Perth will try it once and vanish. That’s not a market problem; that’s a product problem.
Here’s our stance: the app should help people come back because it solves a recurring problem better than anything else in the dock. Not because you spam them with push.
Start with the job, not the calendar.
Retention loops start with a job‑to‑be‑done: a real, recurring situation. Define the trigger, make the action stupid‑simple, deliver a meaningful reward, ask for a small investment. Then repeat. That’s how you earn a spot on an iPhone’s Home Screen in or.
Examples: habit trackers with pre‑filled actions, marketplaces with saved searches that actually deliver results, finance apps that push real insights instead of dashboards nobody reads.
Lifecycle messaging that respects people.
Push can be magic or spam. The difference is timing, value, and consent. Ask for permission when it matters (ideally after a success). Send messages that help the user finish what they started or enjoy a new win. No dark patterns. Apple will punish you; users will punish you faster.
Measure cohorts like a hawk.
Don’t argue about churn; instrument it. Look at Day‑1, Day‑7, Day‑30 by cohort. When a curve improves after a change, keep it. When it doesn’t, cut it. Retention is the scoreboard that decides whether you built a business or just shipped some views.
What we actually do for clients.
We embed retention into the roadmap: onboarding that captures intent, features that create reasons to return, and content that feels like a service—not a megaphone. We pair this with performance tuning because slow apps kill habits. If you need help, check Services or book a call.
Keywords (used naturally).
We’re an iOS growth agency for founders in Perth, , and . We design iOS retention strategies, run App Store optimization, and build with SwiftUI. If you searched for “hire iOS developer Australia” or “iPhone app agency”, you’ve found the right partner.